Favre, 50, will serve as brand ambassador for the New Jersey-based company. When CBD brand Green Eagle approached Brett Favre to be their official spokesperson, the NFL Hall of Famer was wary. It was only after Green Eagle’s CEO assured Favre that the brand was THC-free, that the NFL Hall of Famer was more receptive.
NFL great Brett Favre backs CBD brand Green Eagle in latest business venture
Favre, 50, will serve as brand ambassador for the New Jersey-based company.
After years contending with the aches and pains of professional football, former NFL great Brett Favre has partnered with Green Eagle, a CBD brand that bills its products as a safe method of pain management.
Favre, 50, will serve as brand ambassador for the New Jersey-based company, which sells as a variety of CBD products, including topical creams and sprays, meant to help with muscle recovery and pain relief. The former Green Bay Packers star, who has been open about his past struggles with an addiction to painkillers during his lengthy NFL career, said he agreed to work with Green Eagle after learning CBD did not have addictive qualities.
“I’ve turned down a lot of endorsements over my career simply because it just wasn’t a good fit,” Favre told FOX Business. “But this was a product that I could relate to because it works. I’ve tried it, it’s drug-free, and I can certainly speak volumes about what pain pills can do to you. Any alternative to addictive pain relief, I’m for, and this is one of them.”
Brett Favre will serve as brand ambassador for CBD brand Green Eagle. (Green Eagle)
Favre, 50, is the latest of several NFL players to partner with a CBD brand amid an ongoing surge in demand for the products. Tampa Bay Buccaneers star tight end Rob Gronkowski, former Denver Broncos running back Terrell Davis and former Detroit Lions wide receiver Calvin Johnson have all advocated CBD is a safer alternative to opioid-based pain medications.
The terms of Favre’s deal with Green Eagle were not disclosed.
A hemp derivative, CBD does not contain THC, the psychoactive compound found in marijuana. The NFL has softened its strict stance on marijuana in recent years, even launching studies about its potential use for player pain relief. However, the league does not allow its teams or active players to partner with CBD brands.
“The first time I was exposed to pain pills was after a third-degree separation of my left shoulder in year two in Green Bay,” Favre said. “Honestly, I don’t know how much a CBD product would have helped, but I can think of tons of aches and pains I had that it would have helped. I do think at some point, when people become knowledgeable about it and realize that not all of it has THC in it and it works, I think it will become more mainstream, certainly in sports.”
A three-time NFL MVP, Favre has remained one of football’s most marketable figures in the years since his retirement. His endorsement portfolio includes deals with Wrangler Jeans and Copper Fit.
Favre said he sees CBD as a useful tool for NFL players, who maintain rigorous year-round training schedules.
“There’s so much pain involved in playing,” Favre said. “Obviously it’s a violent sport and even in the offseason, injuries linger. You really can’t time off and so you’re lifting weights, you’re running. The NFL players, I’d say probably 99% do what they need to do, some more so than others, but that puts a lot of stress on your body.”
CBD Brand Green Eagle Finds A Champion In Retired NFL Great Brett Favre
When CBD brand Green Eagle approached Brett Favre to be their spokesperson, the NFL Hall of Famer was wary. Even though he did not know anything about CBD, the former Green Bay Packers’ quarterback’s initial thoughts were of THC and marijuana. Having spent three times in rehab during his storied career due to a dependency on pain killers, Favre told Green Eagle CEO Joseph Smadja that he could not be associated with this. It was only after he was reassured that Green Eagle products were THC-free, Favre was more receptive. After trying the products and feeling that it worked, the Mississippi native was firmly on board.
Green Eagle’s appointment of Favre as its official brand ambassador is the linchpin of a concerted effort to break into the cluttered U.S. market. Although the company has a sister European CBD company Greeneo, Green Eagle needed an edge to set it apart from its competitors: Enter an ex-star athlete like Favre as the public face of its U.S. launch.
“We couldn’t think of anyone better to work with to mirror the ethos and mission of Green Eagle than Brett Favre, a tough guy who represents passion, endurance and perseverance,” said Smadja in a press release announcing Green Eagle’s launch and Favre’s appointment.
Favre, who also played for Atlanta Falcons, the New York Jets and the Minnesota Vikings before retiring in 2010, is well aware that his celebrity gives Green Eagle the exposure needed to help it generate awareness for prospective consumers. But he staunchly maintains that there is synergy between his serving as official brand ambassador of Green Eagle and his public persona.
“People know my story,” he said. “I think this is a perfect fit for me and it works. But people have to try it for themselves. Don’t take my word for it.”
Yet he was quick to note the problematic and polarizing aspects of fame. “There’s some people that like me and will always like me and there are others who don’t like me and never will,” he admitted. “I’m hoping to appeal to the audience that relates to me. For general aches and pains and tendonitis, this is certainly a product that anyone can use.”
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Headquartered in Eatontown, New Jersey, Green Eagle’s products, which are infused with hemp-derived CBD and certified by third-party testing, are available in various forms that include creams, roll-ons, sprays, liquid capsules and salve sticks. Also, according to Green Eagle, the brand “transforms nutrients into nanoparticles in order to allow the body to absorb the natural ingredients faster and more efficiently.” The target demographic “would be someone looking for a natural solution to manage aches and pains or support faster muscle recovery.”
When asked if he’s received any feedback from fans and/or former teammates regarding his endorsement of CBD, Favre said he has not. But he conceded that during the extensive press interviews he’s given promoting Green Eagle, “I’ve not followed up with any reaction with anyone and I probably won’t. It’s like my dad said a long time ago when I was playing football, [if] you are willing to read the good clips you [should be] willing to look at the bad. I say what I say and ignore the rest. I hope it’s a good reaction. I believe in the product. I’m a valid person to endorse this product and I think people should give it a try if they have something that ails them and so be it and that’s as far as I go.”